JOB ID: 2303 – Digital Marketing Manager

POSITION OVERVIEW
The Digital Marketing Manager is responsible for maintaining and uplifting the existing brand value across all digital platforms. The person should own the development, implementation, and management of the company’s digital marketing strategies for all the verticals. This role involves goal setting, creating, and optimizing online marketing campaigns, designing and analysing performance metrics, and overseeing the digital marketing team to achieve the set goal. The Digital Marketing Manager plays a crucial role in driving online brand awareness, lead generation, and customer engagement.

KEY RESPONSIBILITIES:

Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies that are in line with revenue objectives of the individual verticals
Identify target audiences and create tailored plan of action to connect and engage with them

Campaign Management:
Plan, launch, and manage digital advertising campaigns across various platforms such as Google, Meta, X (Twitter), and LinkedIn

Plan, launch, and manage email campaigns
Monitor campaign performance, optimize ad spend, and ensure a positive ROI

Content Marketing:
Conceptualise content marketing plan that falls in sync with the overall marketing strategy
Create a content mix including editorial, visual, and auditory format to feed the strategy
Oversee the creation of high-quality, engaging content for digital channels, including blogs, social media posts, and videos

Search Engine Optimization (SEO):
Vet the keyword research
Identify and manage link building strategy
Develop and implement on-page and off-page SEO plans to improve website visibility and organic traffic
Stay agile to quickly improvise the existing SEO practices based on search engine updates

Social Media Management:
Manage and maintain the company’s social media presence, including content posting, community engagement, and monitoring trends

Develop social media advertising campaigns to expand the brand’s reach
Design and own reputation management program considering the entire breadth of social media presence

Email Marketing:
Tie up email marketing exercises with the content marketing to promote brand presence
Ensure database stays fresh
Plan and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns
Segment email lists for targeted and personalized communication

Analytics and Reporting:
Define the key analytics to be measured
Design report templates in a manner that offer meaningful insights
Monitor and analyse key performance metrics to assess the effectiveness of digital marketing efforts
Prepare regular reports and share insights with key stakeholders of all verticals

Budget Management:
Plan complete digital marketing budget for each vertical
Share budget requirements with rational
Manage the budget to extract the optimum ROI
Share budget utilisation report alongside ROI report

Team Leadership:

Lead and mentor the digital marketing team, ensuring alignment with department goals and individual growth

Market Research:
Stay informed about industry trends, emerging technologies, and digital marketing best practices
Conduct competitive analysis to identify opportunities and threats
Identify and closely follow the competitors

QUALIFICATIONS:
Master degree in Digital Marketing, or Business
Proven experience as a Digital Marketing Manager
Strong knowledge of digital marketing tools, platforms, and best practices
Proficiency in SEO, SEM, social media advertising, content marketing, and email marketing
Excellent analytical and problem-solving skills
Exceptional communication and leadership abilities
Up-to-date with the latest trends and best practices in digital marketing
Certifications in digital marketing (e.g. Google Ads, Facebook Blueprint) will be plus

Appy for this Position

Job Category: Staff
Job Type: Full Time
Job Location: Doha Qatar

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Disclaimer

Manforce Trading and Contracting W.L.L places great importance on the transparency and integrity of our recruitment process. We want to ensure that all individuals seeking employment opportunities with our organization are aware of certain important guidelines and precautions.
1. No Agency or Payment Required: We wish to unequivocally state that Manforce Trading and Contracting W.L.L does not engage the services of any third-party agencies or require any form of payment for job confirmations. We do not charge any fees, deposits, or commissions for hiring purposes.
2. Beware of Fraudulent Scams: We are aware that fraudulent activities and scams are prevalent in the job market. If any individual or entity claims to represent Manforce Trading and Contracting W.L.L and requests payment in exchange for job confirmation, we strongly advise extreme caution. Such requests are not legitimate and should be treated as scams.
3. Reporting Suspicious Activities: In the unfortunate event that you come across any suspicious activity related to job offers from individuals or entities claiming affiliation with Manforce Trading and Contracting W.L.L, we encourage you to promptly report it to us. Please contact us by writing an email to hr@manforcegroup.com
Your safety and security are of paramount importance to us, and we are committed to upholding the highest ethical standards in our hiring process. We take these matters seriously and will investigate and take appropriate action in response to any reported incidents.
Manforce Trading and Contracting W.L.L is dedicated to providing equal employment opportunities based on merit, qualifications, and abilities, and we are committed to a fair and ethical recruitment process.
Thank you for your cooperation and understanding in helping us maintain the integrity of our hiring practices.

Sincerely,
Department of Human Resources
Manforce Trading and Contracting W.L.L

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